How to Advertise Your Side Hustle (Without Wasting Time or Money)

🌿 August Is for Adjusting (and Advertising Smart)

Hey there fellow side hustler!

A couple weeks back, I mentioned planning your projects for year-end results. That means finishing the thing you're going to sell, setting up your payment and delivery methods, creating a follow-up system, and planning out your advertising. Yes, advertising!

Once your offer is ready, you need a way to put it in front of the right people. You can do that in many places:

• Social Media Platforms like Facebook or X/Twitter

• Connected TV platforms like Roku or Amazon Fire

• Video Platforms like YouTube or TikTok

Every channel has two paths: paid ads (fast but costs money) and organic reach (free but takes time to build). Whichever you choose, start with one platform and commit to learning it well before adding another.

Pro Tips for Choosing & Using an Ad Channel:

1. Follow your audience, not the hype. Pick the platform where your buyers already spend time.

2. Start with a single, clear message. Don’t promote five offers at once—clarity converts.

3. Track one metric at a time. Whether it’s clicks, sign-ups, or sales, focus on a single success measure so you can see what’s working.

4. Pair ads with organic presence. Even small engagement on your profile builds trust and improves ad results.

And if you’re exploring CTV advertising, our sponsor Roku offers powerful, targeted options for getting your side hustle in front of the right audience—without needing a Madison Avenue budget. Check them out to see if they’re a fit for your project.

It’s go-time for holiday campaigns

Roku Ads Manager makes it easy to extend your Q4 campaign to performance CTV.

You can:

• Easily launch self-serve CTV ads

• Repurpose your social content for TV

• Drive purchases directly on-screen with shoppable ads

• A/B test to discover your most effective offers

The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Get started today.

🛣️ Journey Path Highlights: The Week In Review

🧭 Tuesday, August 12th – Explore Your Options

What’s in Your Toolkit? – Turning Everyday Skills into Side Hustle Gold

Think you need new skills to start a side hustle? Think again. You already have a toolkit full of valuable abilities—many you’ve been using for years without realizing their worth. Here’s how to spot them and turn them into income.

🚀 Wednesday, August 13th – Prepare To Launch

Start with One Offer — That’s More Than Enough

Feeling pulled in too many directions? Learn why starting with one clear offer is the fastest way to launch—and how to choose the right one.

📈 Thursday, August 14th – Grow With Strategy

Systematize to Multiply — Turn What You Know Into Repeatable Results

Stop starting from scratch. Learn how to turn your repeatable tasks into simple systems—so you can deliver consistent results, save time, and scale your side hustle with ease.

📘New from The Creator’s Playbook

Edition #8 launched Monday, August 11th:

Audience Without Ads: 3 Free Ways to Get More Eyes on Your Offer

Inside, we cover:

• Where to share your offers for organic reach

• How to repurpose content to appear everywhere

• How to combine proof and credibility (from Edition #7) to stand out in communities and search

Read the full edition 

Not yet enrolled? The Creator's Playbook is a weekly guide to building, growing, and monetizing your side hustle.
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📊 Project Accountability Stratagem

What Will You Accomplish?

This week is a fresh opportunity to tackle a project you’ve been putting off. Whether it’s creating a sales page, finishing a product, or finally sending that pitch email, calling your shot publicly makes a difference.

You can find the latest Project Accountability thread pinned at the top of our Facebook page. Join the conversation. 

Remember to like and follow the page while you’re at it. 👍️

Got more than one project? Post the one you want to finish first. Once it’s done, you can post the next. The magic is in momentum. And when you share a completed project, you inspire others—bringing more eyeballs to your updates, which makes you even more likely to follow through. It’s a win-win loop that keeps you moving forward.

This stratagem works because when you speak your goal out loud, you give it form. When you set a date, you give it motion. Completion isn’t guaranteed—but your odds improve dramatically. And every finished project is fuel for the next.

Your next big result could start with a single, well-placed ad or one public commitment. Pick your focus and get moving—September’s coming fast.

See what’s possible!

Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies