- Side Hustle Quest
- Posts
- How to Write Your First Launch Post (Even If Sales Copy Scares You)
How to Write Your First Launch Post (Even If Sales Copy Scares You)
Struggling to write your first sales post? Use this 3-part formula to launch with clear, simple words that actually work.
Your first sales message doesn’t need to be perfect — it just needs to be clear.
Hey there fellow side hustler!
You’ve picked your offer. You’re ready to launch. And then it hits you:
“Wait… what do I actually SAY?”
Staring at a blank screen trying to write your first sales post or email can feel more intimidating than creating the offer itself. It’s where most new side hustlers freeze — not because they don’t have something valuable, but because the words feel too big.
Here’s the good news: your first launch message doesn’t need to sound like Madison Avenue copywriting. It just needs to be clear, human, and shareable.
✏️ The Minimum Viable Launch Message (MVLM)
Think of it as a three-part formula you can use anywhere: social post, email, or even a DM.
What you’ve made
👉 “I’m launching [offer]…”Who it’s for
👉 “…to help [specific person] with [specific problem].”How to get it
👉 “If you’re interested, here’s how to sign up/buy.”
That’s it. No fancy hype. Just straight, simple communication.
💡 Example in Action
Instead of freezing on “perfect sales copy,” here’s what it could look like:
“I’ve created a 1:1 coaching call for new Etsy sellers who feel overwhelmed by setup. In 45 minutes, I’ll walk you through the exact steps to get your shop live. If that’s you, grab a spot here [link].”
That’s a complete launch message. Short, clear, and to the point.
👍️ Why This Works
Clarity beats cleverness. Nobody needs a catchy slogan — they need to understand what you’re offering.
Specificity creates trust. The clearer you are about who it’s for, the more it resonates.
Simplicity removes friction. You’ll actually post it instead of overthinking.
❇️ A Confidence Boost
Remember, your first buyers aren’t expecting you to sound like a professional copywriter. They care that you can help them. If your launch message communicates that, you’ve done your job.
👉 Your Action Step: Draft your first launch message using the MVLM formula. Don’t polish it, don’t second-guess it. Write it once, post it, and move forward.
Your launch doesn’t start with perfect copy — it starts with a single, clear invitation.
Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies
Did you like todays content? |