Online Branding and Identity Design: A Business Built On Creativity, Flexibility, and Freedom

SPONSORED BY NEEDTOBEMARKETING

THE MAP - THE TOOLS - THE GUIDE
By Shelly Leroux · May 08, 2025

Disclaimer: This newsletter is for informational purposes only and does not constitute professional advice.

You’re More Creative Than You Think — And It Could Be Making You Money

Hey there, fellow Side Hustler,

You know those moments when you see a brand's logo and think, “I could’ve done that better”? Or when you scroll past a mismatched, off-brand Instagram profile and feel a deep, uncontrollable urge to fix it?

Yeah — that’s not just a random design instinct.

That’s potential. And maybe… a hidden income stream.

If you’ve ever played with color palettes for fun, helped a friend pick a business name, or obsessed over fonts like they were Pokémon cards, this might just be your calling: providing Online Branding and Identity Design services as a side hustle.

Now, before your inner critic chimes in with “But I’m not a business,” or “I’ve never charged money for this,” let’s be clear: You don’t need a fancy degree or a big design agency to start. What you do need is what you likely already have:

• A sharp creative eye

• A sense of visual harmony

• A curiosity for storytelling through design

• And just enough tech-savviness to put it all together

This newsletter is your roadmap — from possibility to profit.

We’ll show you how to:

1. Recognize your creative skills as a valuable service

2. Discover the tools, resources, and mindset that help you thrive

3. Follow a step-by-step guide to turn your creativity into cash

It’s time to stop treating your talents like a hobby and start treating them like the asset they are.

So let’s kick things off with a look at the bigger picture —

Could this be the perfect side hustle for you? Let’s find out.

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