Start Small, Start Smart mini-series β€” Edition #1

Hey there fellow side hustler!

If you had just $100 and two weeks to prove your idea has legs, what would you do?
Most people skip straight to logos, websites, and big plans β€” only to discover later that nobody wanted what they built.

Todays edition fixes that.

In the next few minutes, you’ll learn a simple, fast, low-cost method to validate any side hustle idea β€” without overbuilding or overspending. This is the same framework creators, freelancers, and founders use to avoid months of wasted effort.

If you’re willing to run a tiny experiment, you can save yourself enormous time, energy, and stress.

Let’s begin.

Why Validation Matters More Than Planning

Validation isn’t about perfection β€” it’s about evidence.

Before you invest hours into learning tools, designing assets, or building offers, you want to answer one key question:

❝

β€œIs this something people actually want?”

Not something they β€œlike.”
Not something they β€œthink is cool.”
Something they’re willing to move toward β€” with time, email, attention, or money.

The $100 Validation Plan gives you quick, concrete signals so you can:

  • Avoid dead-end ideas

  • Focus on real demand

  • Build momentum quickly

  • Gain confidence before launching

Think of it as proof of concept for aspiring creators.

πŸ’΅ The $100 Validation Plan (Step-by-Step)

Step 1:

πŸ§ͺ Run a 3-Question Problem Test (Free)

Your goal is to confirm that real people experience the problem your idea solves.

Ask 3 questions to 10–20 people who fit your target audience:

  1. What’s the biggest challenge you face around ___?

  2. What have you already tried?

  3. What would the ideal solution look like?

Look for patterns, not perfection.
If you hear the same frustrations repeatedly: signal found.

Cost: $0
Time: 1–2 days

Step 2:

πŸ“ƒ Make a 1-Page Concept (Free)

Turn your idea into a simple explanation that people can react to.

Your 1-page should include:

  • The problem you solve

  • Your simple offer

  • The benefit or promise

  • A mockup or example (Canva works great)

  • A call to action (β€œInterested? Join the waitlist.”)

Think clear, not clever.
If someone can understand your offer without asking questions, you’re winning.

Cost: $0
Time: 1–2 hours

Step 3:

πŸ–‡ Build a Waitlist or Pre-Interest Funnel ($0–$29)

You’re testing whether people care enough to opt in.

Options:

  • Google Form (free)

  • Typeform (free tier)

  • Beehiiv Signup Page (free)

  • Gumroad landing page (free)

If 10–25 people join the interest list within a few days?
That's real signal.

Cost: $0–$29
Time: 1–2 days

Step 4:

🎯 The $20–$50 Micro-Ad Test (Optional)

This is where your $100 cap comes into play.

Run a small test using:

  • Facebook/Instagram

  • TikTok Spark Ads

  • Pinterest

  • Reddit Ads (great for niche audiences)

You’re not optimizing.
You’re discovering whether the idea attracts clicks, signups, or messages.

Spend just $5–$10/day for 3–5 days.

Strong signal indicators:

  • Solid click-through rate

  • People DM asking questions

  • People joining the waitlist

  • People saving or sharing the post

Cost: $20–$50
Time: 3–5 days

Step 5:

πŸ’² The Money Test (Pre-Sell or Deposit)

The ultimate validation: someone pays.

You’re not building the full product. You’re offering a pre-sale, deposit, or founder's rate.

Examples:

  • $15 deposit to reserve a spot

  • $20 β€œearly bird” price for a digital guide

  • $49 presale for a service β€œbeta round”

  • $97 workshop early access

Even 1–3 pre-orders is a win.

Cost: $0
Time: 1–2 days

βœ… What β€œValidated” Actually Looks Like

You’re validated if you have:

βœ”οΈ 10–20 people confirming the problem
βœ”οΈ A 1-page concept people understand
βœ”οΈ A waitlist of at least 10–25 people
βœ”οΈ A few DMs or questions from genuinely interested prospects
βœ”οΈ Optional: 1–3 pre-sales

If your idea hits even three of these signals, you’re good to build the tiny version.

If not, you refine and rerun the test β€” still within the $100 cap.

πŸ“† Your 14-Day Validation Sprint

Here’s the suggested schedule:

Days 1–3: Problem Test
Day 4: Build 1-Page Concept
Days 5–7: Create Waitlist + Share with audience
Days 8–10: (Optional) Micro-Ad Test
Days 11–14: Pre-sale or Founder’s Beta

By the end, you’ll know with confidence if your idea has traction β€” without wasting months on guesswork.

πŸ’­ Why This Matters for You

Most creators delay their launch because they think validation is expensive, complicated, or requires a huge audience.

It doesn’t.

You can get answers quickly.
You can reduce risk dramatically.
You can build something real from a tiny test.

And once your idea is validated?
Everything else becomes easier.

πŸ’‘ In A Nutshell

You don’t need to build a perfect offer to see whether an idea will work β€” you just need a small, structured experiment. The $100 Validation Plan keeps you focused on evidence, action, and tiny wins that build momentum.

Your next breakthrough doesn’t start with a big launch.
It starts with a tiny test.

Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies