
Start Small, Start Smart mini-series β Edition #1
Hey there fellow side hustler!
If you had just $100 and two weeks to prove your idea has legs, what would you do?
Most people skip straight to logos, websites, and big plans β only to discover later that nobody wanted what they built.
Todays edition fixes that.
In the next few minutes, youβll learn a simple, fast, low-cost method to validate any side hustle idea β without overbuilding or overspending. This is the same framework creators, freelancers, and founders use to avoid months of wasted effort.
If youβre willing to run a tiny experiment, you can save yourself enormous time, energy, and stress.
Letβs begin.
Why Validation Matters More Than Planning
Validation isnβt about perfection β itβs about evidence.
Before you invest hours into learning tools, designing assets, or building offers, you want to answer one key question:
βIs this something people actually want?β
Not something they βlike.β
Not something they βthink is cool.β
Something theyβre willing to move toward β with time, email, attention, or money.
The $100 Validation Plan gives you quick, concrete signals so you can:
Avoid dead-end ideas
Focus on real demand
Build momentum quickly
Gain confidence before launching
Think of it as proof of concept for aspiring creators.
π΅ The $100 Validation Plan (Step-by-Step)
Step 1:
π§ͺ Run a 3-Question Problem Test (Free)
Your goal is to confirm that real people experience the problem your idea solves.
Ask 3 questions to 10β20 people who fit your target audience:
Whatβs the biggest challenge you face around ___?
What have you already tried?
What would the ideal solution look like?
Look for patterns, not perfection.
If you hear the same frustrations repeatedly: signal found.
Cost: $0
Time: 1β2 days
Step 2:
π Make a 1-Page Concept (Free)
Turn your idea into a simple explanation that people can react to.
Your 1-page should include:
The problem you solve
Your simple offer
The benefit or promise
A mockup or example (Canva works great)
A call to action (βInterested? Join the waitlist.β)
Think clear, not clever.
If someone can understand your offer without asking questions, youβre winning.
Cost: $0
Time: 1β2 hours
Step 3:
π Build a Waitlist or Pre-Interest Funnel ($0β$29)
Youβre testing whether people care enough to opt in.
Options:
Google Form (free)
Typeform (free tier)
Beehiiv Signup Page (free)
Gumroad landing page (free)
If 10β25 people join the interest list within a few days?
That's real signal.
Cost: $0β$29
Time: 1β2 days
Step 4:
π― The $20β$50 Micro-Ad Test (Optional)
This is where your $100 cap comes into play.
Run a small test using:
Facebook/Instagram
TikTok Spark Ads
Pinterest
Reddit Ads (great for niche audiences)
Youβre not optimizing.
Youβre discovering whether the idea attracts clicks, signups, or messages.
Spend just $5β$10/day for 3β5 days.
Strong signal indicators:
Solid click-through rate
People DM asking questions
People joining the waitlist
People saving or sharing the post
Cost: $20β$50
Time: 3β5 days
Step 5:
π² The Money Test (Pre-Sell or Deposit)
The ultimate validation: someone pays.
Youβre not building the full product. Youβre offering a pre-sale, deposit, or founder's rate.
Examples:
$15 deposit to reserve a spot
$20 βearly birdβ price for a digital guide
$49 presale for a service βbeta roundβ
$97 workshop early access
Even 1β3 pre-orders is a win.
Cost: $0
Time: 1β2 days
β What βValidatedβ Actually Looks Like
Youβre validated if you have:
βοΈ 10β20 people confirming the problem
βοΈ A 1-page concept people understand
βοΈ A waitlist of at least 10β25 people
βοΈ A few DMs or questions from genuinely interested prospects
βοΈ Optional: 1β3 pre-sales
If your idea hits even three of these signals, youβre good to build the tiny version.
If not, you refine and rerun the test β still within the $100 cap.
π Your 14-Day Validation Sprint
Hereβs the suggested schedule:
Days 1β3: Problem Test
Day 4: Build 1-Page Concept
Days 5β7: Create Waitlist + Share with audience
Days 8β10: (Optional) Micro-Ad Test
Days 11β14: Pre-sale or Founderβs Beta
By the end, youβll know with confidence if your idea has traction β without wasting months on guesswork.
π Why This Matters for You
Most creators delay their launch because they think validation is expensive, complicated, or requires a huge audience.
It doesnβt.
You can get answers quickly.
You can reduce risk dramatically.
You can build something real from a tiny test.
And once your idea is validated?
Everything else becomes easier.
π‘ In A Nutshell
You donβt need to build a perfect offer to see whether an idea will work β you just need a small, structured experiment. The $100 Validation Plan keeps you focused on evidence, action, and tiny wins that build momentum.
Your next breakthrough doesnβt start with a big launch.
It starts with a tiny test.
Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies