What If It Works? Let That Be the Thought

Hey there, fellow side hustler!

Fear loves to ask “what if it fails?” — but what if it doesn’t?

😟 “What if no one buys it?”
🫢  “What if I embarrass myself?”
🥹  “What if it flops?”

We’ve all been there.
When you’re preparing to launch your first offer, those what ifs get loud — and almost all of them are negative. Your brain wants to protect you from risk. So it floods you with imagined failures, worst-case scenarios, and endless reasons to wait.

But here’s the flip side we don’t ask often enough:

👉 What if it works?

What if someone does say yes?
What if this messy little launch is the start of something bigger?
What if your idea changes someone’s day — or their life?

You can’t predict the future. But you can choose the questions you lead with.

🛠️ Flip the Script: Try These Better “What Ifs”

Instead of:
❌ “What if no one buys it?”
✅ Try: “What if the first sale comes from someone I don’t even know?”

Instead of:
❌ “What if I look like I don’t know what I’m doing?”
✅ Try: “What if showing up imperfectly gives others permission to do the same?”

Instead of:
❌ “What if I launch and fail?”
✅ Try: “What if launching teaches me exactly what to fix next time?”

This isn’t toxic positivity.
It’s creative resilience — the kind you need when you’re starting scared.

📌 Your Brain Believes What You Repeat

Your brain’s job is to prove you right.
So when you constantly tell yourself, “This won’t work,” it finds evidence for that.
But when you feed it better questions, it starts looking for better answers.

It’s not magic. It’s psychology.
And it works — especially when you’re about to do something uncomfortable like launching your first offer.

🧩 Try This: The “What If It Works” Journal Prompt

Set a timer for 5 minutes and write:
“If this offer works, here’s what happens…”

Describe what success looks like —
Who buys it
What they say
How you feel
What doors it opens

You don’t need to believe all of it yet.
Just let yourself imagine the best-case outcome.

Then ask yourself:
What’s one step I can take today that would move me toward this version of events?

✅ Your Mindset Move for Today

Shift your question.

Every time a fearful “what if” shows up, counter it with:
✨ But what if it works?
Say it out loud. Write it down. Keep asking.

That one shift can change how you show up — and how far you go.

Your fear is valid.
But so is your potential.
Don’t let the worst-case scenario steal the best-case future.

Let this be the thought:
What if it actually works?

Stay positive. Stay curious.

Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies