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What to Charge When You’re Launching Your First Offer
Stuck on pricing your first offer? Here’s how to find a fair starting point, skip the overthinking, and move forward with confidence.
Not sure what to charge? Start simple.
Hey there fellow side hustler!
You’ve created something you’re proud of — now comes the hard part: putting a price on it.
💭 “What if I charge too much and no one buys?”
💭 “What if I charge too little and people don’t take it seriously?”
💭 “What if I have no idea what it’s worth?”
Pricing can feel paralyzing. But here’s the truth: your first price isn’t permanent — it’s a placeholder.
You can always adjust it once you have feedback, proof, or confidence. Right now, the goal is simply to start selling.
🛠️ A Simple Framework for First-Time Pricing
When you’re new, keep it simple. Here are three easy ways to find your starting point:
The “Comfort Zone” Price — What feels fair and comfortable to say out loud without flinching? Start there. Confidence matters more than numbers.
The “Test & Adjust” Price — Pick a reasonable rate, sell it to 3–5 people, and then decide if it felt right. Raise or lower accordingly.
The “Value Swap” Price — Ask yourself, “If I were buying this result, what would it be worth to me?” That gut answer is often a strong baseline.
👉 The point isn’t to find the “perfect” price — it’s to get paid so you can learn faster.
💭 A Quick Reframe
You can’t optimize what doesn’t exist.
Your first price simply gets the ball rolling. Once you’ve made a few sales, you’ll have real data — and real confidence — to adjust up or down.
📌 Act Before You’re Ready
Remember: your first offer is a test flight, not your final destination. You’re learning how your audience responds and what they value most.
The price tag isn’t carved in stone. It’s written in pencil — and you hold the eraser.
🧩 Tool Tip
Try a tiered pricing test: offer two simple options — one “basic” and one “bonus.” You’ll quickly see what your audience values without overcomplicating things.
✅ Your Next Step
Set a price today — even if it’s temporary. Put it in writing. Say it out loud.
✨ Momentum starts when you stop guessing and start offering. You can always refine later — but you can’t adjust what you never launch.
Side Hustle Quest
Your guide to low-cost, high-impact side hustle strategies
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